The Content Marketing Trend
Buying has changed. Consumers today research products, companies and causes on the internet and make buying decisions often before you know they are your potential buyer. Marketing needs to change to keep pace. Today, it’s about publishing valuable content that makes your buyer more informed about their decision.
Content Marketing Services for Small Businesses and Nonprofits
What is content marketing? According to the Content Marketing Institute:
“Content marketing is … creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Publishing content that is “valuable, relevant and consistent” will attract your customers or clients to engage with your organization in a meaningful way. Rather than a one-way broadcast, content marketing is more like a mutual conversation.
Create Great Content
Great content is about telling a story. What are the stories that will resonate with your target audience and move them to action? Perhaps it’s a testimonial that makes your potential donors want to help the people you serve. Or an article or blog post that shows how you solved a customer problem. The Post Group creates content that your customers, clients or constituents will want to read.
Promote Content Where Your Audience Is
We work with you to determine who you want to reach and what they care about, and then develop clear content and effective content marketing programs that will reach your audience and get results. These may include your website, email campaigns, social media, webcasts or traditional media such as advertising or press.
Generate Leads and Convert to Buyers, Members or Donors
Once you have their attention, how do you convert prospects to buyers, members or donors? By posting great content and collecting prospects’ contact information, you can start to further cultivate these prospects with follow-on marketing efforts. We’ll show you how.